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Go!Gaming enters into partnership with Philips Hue

Go!Gaming enters into partnership with Philips Hue

Go!Gaming is entering into a multi-year partnership with Philips Hue, Philips' unique smart and interactive lighting system. All gaming setups in Go!Gaming Pathé Rotterdam and in future locations will feature smart Philips Hue LED lights.

Go!Gaming, the collaboration between Pathé and H20 Esports Campus Amsterdam, has entered into a three-year partnership with Philips Hue. As part of this partnership, all Go!Gaming's gaming setups will be equipped with Philips Hue's revolutionary smart and interactive lighting system.

Pathé Rotterdam Schouwburgplein is Go!Gaming's first location that will be fully equipped with Philips Hue's unique lighting. The location is located within the Pathé foyer and is accessible through the entrance of the cinema. Upon entering the cinema, visitors to Go!Gaming will immediately see the more than forty gaming stations with associated interactive lighting.

With Philips Hue lamps, effects in the competitive video games you can play at Go!Gaming are turned into interactive lighting effects that make you as a player feel even more immersed in the game.

According to Matthijs Vink, Go!Gaming board member and co-founder H20 Esports Campus, Philips Hue's unique lighting system fits closely with Go!Gaming's vision: "With the addition of Philips Hue, we can offer gamers a new experience that takes gaming to the next level. Philips Hue lighting provides an extra dimension not found anywhere else. We want to make a difference for the broad gaming community in multiple ways and with unique innovations like Philips Hue we can offer something that in our eyes also increases the quality of gameplay!" Thus Matthijs Vink.

Angelo Landerloo, Partnership Manager at Philips Hue Play Go!Gaming: "With this new partnership, our goal is to make Philips Hue's footprint within the gaming community even wider. We want all visitors to Go!Gaming to experience our innovations and demonstrate that Philips Hue adds value to any gamer. Let's Go!Gaming!"